Perform an SEO Audit in 4 Easy Steps

If you are like most people, you are confused about where to start as it relates to SEO.  Search engine optimization is and has been a buzzword for a while now, but what does it all mean and how do you know if you need it?

In this quick post we break down the SEO audit process into five easy steps anyone can do.   If you answer no to any of these questions, you need help with SEO:

 

Use a Tool to Look at Your Website’s SEO

The quickest way to audit your website’s seo, is using our free SEO score analyzer tool.  Enter a web page and the keyword you want that page to rank in the searches and see the score.  Now this could be your home page or a sub-page like a service or product.  Just make sure if you are a local business you add the keyword and your city.  Check your score here: https://seodigitalgroup.com/seo-score/

 

Search Google for Your Main Keyword

Seems pretty obvious, but go to google.com and type in your main keywords or phrases.  If you are a local business search for your main business type plus your city/town.

Look at the first page of results.  Is your website listed on the first page?  If not, then your website did not pass this first step in the audit.

Did you know the majority of people searching google never click to the 2nd page of results?  Ranking at the top of the first page results is the best way to generate more traffic and leads.  The first listing usually receives 20%+ of the clicks for the search and even the 10th spot only earn 1%.

 

Look at Your Website in the Eyes of Google

Going to google.com again, type in a search for your own domain, but add site: in front of your website address.  It will be all one string like site:yourdomain.com with no spaces.  This screenshots shows what it looks like when we search our website:

site seodigitalgroup com - Google Search

The search modification produces results only for the website being search.  You will see all the pages google has indexed for your website and how wells they are optimized.

The important part is checking the page titles in the results.  Your home page especially should have “Who You Are + What You DO + Where you are Located” in the title.  You never want to see the word “HOME” in your page title.  that means your page has not been optimized.

For our site it is:

 

Audit the Links to Your Website

In order to rank high in the search results you need to be a trusted website.  Google’s algorithm determines a website’s trust and authority by how many other reputable websites link to yours.

There are paid services like Moz and Majestic which might allow you to do one link audit for free before signing up.

You can also set up google search console and they will show you all the links Google is detecting to your website.

It is important to audit the links and make sure they are all quality links.  you don’t want links from bad sources which could hurt your website’s reputation.

Search console is free and also great for seeing the keywords you rank for and the positions, clicks and volumes of each.

 

Conclusion

It is best to start your SEO efforts with an audit.  You should use available tools and take advice for helping to improve your seo score.  The more you know about your current status, the better equipped you are to make the right choice in how to proceed.

 

The post Perform an SEO Audit in 4 Easy Steps appeared first on SEO Digital Group.

Advertisements

2019 Digital Marketing To Do List

It’s a new year and the world around us changes evermore rapidly when it comes to keeping up with marketing trends and technology for your business.

We break down the top items you’ll need to focus on right now to improve your top line revenue this year.

 

1. Goals – Have a Purpose

 

This is the #1 area where most businesses fail in their marketing efforts.  It’s like driving your car with no destination in mind.  It’s sounds silly, but a majority of businesses are not planning properly and setting goals, then tracking their progress towards the goals.

I’m not just talking about top line revenue goals like, “We need to gross $3 million this year.”  Yes, that’s a goal and it’s a great start, but how are you going to get there?  Especially if you only did $2 million in 2016?

So where can you improve?

Can we set specific goals to grow the business?

Improve marketing and lead generation?  Expand into a new business line?  Target an additional industry with our service offerings?

Invest in Facebook Ads or Adwords campaigns for targeted marketing audiences?

 

2.  Tracking and Return on Investment (ROI)

 

What is a lead worth to your business?  What is the life time value of your customers?

You learned to set your goals above.  Now let’s run programs to meet those goals and track which pieces of the programs are getting the best results, for a profit.
If you can see through analytics that spending $10 on a pay per click ad with Facebook generated $200 in business for you, how much would you continue to spend on that Facebook ad?  The answer is “All of it until you are sold out!”  Because it’s working, you can see it in the tracking, so scale it up.  All digital marketing has the ability to be tracked down to the goal you want to achieve.

We all have those moments when we fell for the salesman/woman and bought the ad we maybe shouldn’t have.  Maybe it was $500, or $1000 or $5000.  Only to think later, “Did I get any increase in business from that ad.”  The sad thing is most likely NO.  So let’s stop wasting money on things we can’t track for ROI.

Old school ad formats are dying for a reason.  They can’t be tracked and linked to your goals (above).  Newspaper = dead.  Radio = no results (people can’t take action).  Billboard = your ego (wanting the see your business name when you drive down the street).

Which nets you the most leads or sales?  Paid Search/Adwords? Facebook posts?  A Facebook ad?  Google searches (SEO)?  Instagram posts?

Do you even include a trackable link in your posts or ads?

Setting up the tracking takes some knowledge and experience.  So you can google search how to do it and learn over the next few months how to set up your ROI metrics, or higher a pro to do it right and get things tracking within a week.

DYI with Google Analytics and this Campaign URL builder tool.

 

 

3.  Mobile first!

 

Google and all your customers now think and act on mobile first.  The majority of your customers are on mobile devices all day versus desktops.  Google knows this and split their index into mobile and desktop search results.  They are putting priority on mobile first.  If your website is not mobile friendly, you are going to plummet in search results on mobile phones in 2017.  Get a mobile responsive WordPress website designed.

Is your website mobile friendly?  Test it with Google’s Mobile-Friendly Testing Tool

 

Next Steps

These three tips sound simple but there is one HUGE problem.  Your time!

Use our free and simple website SEO analysis tool to check your site for any problems related to search marketing.

It might be best to shop around to some agencies who know what they are doing.  Most can do this for less than the price of an entry level marketing hire and net you 10 times the results.   Just make sure they are focused on results for your specific goals.

You want to hold everyone accountable to meet your marketing plan.  Remember the agency needs to show ROI too!   It takes some time to get up and running.  There is a lot of up front work to just set the systems in place before they start generating sales.  Know the investment is worth it and give it time to work.

Contact us and we’ll analyze your business to give you suggestions

 

The post 2019 Digital Marketing To Do List appeared first on SEO Digital Group.

Best Dental Keywords | Top 25 Keywords for Dentists

Competition between local dentists is fierce.  You need a quality marketing program to continually generate new patients while retaining the old.  When it comes to SEO for Dentists, you need to know the keywords people are using when looking for the services you provide.

We’ll start with the high level queries people use to search for dental services.

  • Dentist
  • Dentist office
  • Dentist near me
  • Emergency dentist
  • Pediatric dentist
  • Family dentist
  • Kids dentist

If you are optimizing a page for a local Dental office, you must include most of these terms in the title, description, headings and page content.  Otherwise you will have a hard time ranking in Google for searches related to someone’s dental needs.

 

Other services and topics related to dentists.  These are the services provided or even tooth issues.

  • Dental implants
  • Cost of dental implants
  • Teeth whitening
  • Wisdom teeth removal
  • Teeth cleaning
  • Grinding teeth
  • Affordable dentures
  • Invisalign
  • Tooth pain
  • Root canal
  • Veneers

 

Here are a few questions people ask related to dental services which could be great blog posts or heading on your landing pages:

  • How much do dental implants cost?
  • Does insurance cover dental implants?
  • How much does teeth whitening cost?
  • What is gum disease?
  • What is tooth decay?

 

Here are the google trends results

 

https://ssl.gstatic.com/trends_nrtr/1671_RC04/embed_loader.js

trends.embed.renderExploreWidget(“RELATED_QUERIES”, {“comparisonItem”:[{“keyword”:”dentist”,”geo”:”US”,”time”:”today 12-m”}],”category”:0,”property”:””}, {“exploreQuery”:”geo=US&q=dentist&date=today 12-m”,”guestPath”:”https://trends.google.com:443/trends/embed/”});

 

Also see our article on Digital Marketing Tips for Dentists

 

The post Best Dental Keywords | Top 25 Keywords for Dentists appeared first on SEO Digital Group.

5 On-Page Tactics to Improve Your SEO Score

The best way to increase traffic to a website is ranking high in the search results for the keyword people use to find products and services like yours.  There is a process and science to have your web page rise to the top of the Google search results.

Luckily for you, we have a a free tool which analyzes your website and give you an SEO score based on the following ranking factors.  Improve your score and these factors to gain better positions in the searches.

 

Keyword in the Meta Title

Also called the SEO title.  It is the blue title line that shows up first in the Google search results.  So many people miss this opportunity.  Have your keyword phrase as exact match in your page title.  This is one of the most important ranking factors in optimizing your web pages.  In the screen shot below, we are targeting the keyowrd term “seo analyzer”, “seo analysis”, “website seo analysis” and “seo score”.  Notice how I fit them all into the title without looking weird.

seo score example in the google search results

Add the Focused Keyword to your URL

Except for your home page, you have the opportunity to configure your page and post URLs to include the focus keyword for your content.  Too often people let wordpress or other CMS platform choose the URL for them..  The key is keeping the URL short to three or four words, use dashes between them and not underscores, and remove stop words like “for” “and” “of”.

 

Keywords in the Meta Description

Your meta description is the text above which is under the URL and the title in the search results.  Although people say Google doesn’t factor these descriptions in raking, we find it helps with both rank and relevance in the results when people decide to click your link or one of the other results.

 

Place Keywords in the H1, H2 Headings

The H1 heading is usually at the top of your page or post.  It typically is directly related to the main topic of the page content.  Make sure your page has only one H1 and try to use it as a description for what is on the page in terms of the overall content.

H2 headings will break up your content into sections just like I am doing here on this page.  The are sub-topics of the main H1 topics.  Sometime it makes sense to have your focused keywords in the H2s, but other times they can be synonyms or closely related.  just don’t stuff your headings with the exact match keywords every time.

 

Have Enough Content to be Relevant

If the competition ranking on the first page of Google for your keyword has 1000+ words on their pages, you should plan to write 10% more.  Break it up into easy to read sections.  Use the headings help from the previous paragraph and sprinkle your focused keywords throughout your content.  Make sure you pay attention to keyword density or frequency.  It is best practice to keep your exact match keyword density around 2-4% of the total page content.

 

Follow these on-page optimization tips and you will see the SEO score of your web page improve.  Test and measure each time you make edits to your content.

If you ant advice with off-page tatics to improve SEO, check out the article https://seodigitalgroup.com/what-are-social-signals/

 

 

The post 5 On-Page Tactics to Improve Your SEO Score appeared first on SEO Digital Group.

SEO Keyword Research Strategies for 2019

The world of search marketing and optimization is changing every day.  So we wanted to pull together our opinions on trends, tactics and strategies for SEO keyword research in 2019.

Let’s start with what I call Evergreen strategies.  Processes that will most likely never get old or outdated and have stood the test of time.

 

What is Keyword Research?

Every quality search optimization and marketing campaign needs to start with an in-depth keyword SEO analysis session.  Start with what you believe is the top keyword for the service or product you are trying to rank.  This would be the head or primary keyword.

In our case, we are trying to rank for SEO related keywords.  We would start with the primary keyword “SEO”.  If you are a plumber, you might start searching “plumber” or “plumbing services”.  Our goal is finding all the related keywords searches to our main topic.

 

What do you need for Keyword Research?

Its pretty basic and simple.  Here are the items you’ll need to perform a proper keyword research session:

  • 30 minutes of time
  • Internet connection and a browser
  • Excel or Google Sheet

 

Google Trends

I start my keyword research with Google Trends.

  • Type in your primary keyword into the search bar on the Google Trends page.
  • Select the location of the search traffic.  It defaults to worldwide.  I refine to United States.
  • Pick the time frame.  i usually leave on past 12 months, but for local or low volume trends I increase to 5 years
  • Scroll down to the bottom right section of the results.  You will see a box for related queries.
  • It defaults to rising, but I usually choose top.
  • Related queries are the first batch of keywords you want to grab. There are 25 suggestions.
  • You should use the option to download to csv file.

related queries Google Trends

 

Google’s Related Searches

Next I’ll use a regular Google.com search.  I noticed one related keyword in trends was “seo services“.  I’ll start with that term.  Just perform a normal search in Google and as you type, notice the suggested terms google gives you.

Google gives you suggested or related terms dropping down below your search.  Make note, and type them into the csv file from your trends research.

Perform the search, then scroll to the bottom of the google results page.  You will notice “searches related to…”  Copy these suggested terms into your sheet as well.

Repeat this process by clicking on some of the suggested topics/keyword phrases.  These suggestions are great for new page ideas, but most importantly blog content ideas to write about as supporting pages for your main keywords.  I selected “seo services for small business” and here are the continued suggestions.

Continue to extend the search terms and gather more phrases.  Populate your keyword spreadsheet with all the data you want to load in it.

 

People Also Ask

Have you noticed half way down in the Google search results a section call “People also ask”?  This is an amazing resources for picking out other related topics to your main search.  Save these as potential blog posts to support your main pages.

Pro tip:  If you expand one fo the topics and collapse it, Google will give you more related questions people ask.  keep doing this until they start to become irrelevant.

people also ask Google Search

 

 

Keyword Research Tools

I use a few other services to enhance this process and hopefully generate dozens or hundreds of possible keyword phrases.  These are free:

Google Adwords Keyword Planner  – You will need a Google ads account to use this one.

Ubersuggest.io

Google Search Console – set up search console on your website and see which keywords you already rank for and figure out how to optimize for better position.

I love using a website called Answer the Public.  It helps me find topics to use for supporting blog posts which related but don’t always comete with the main keywords.

 

Why is keyword research important for SEO?

The old saying applies here, “People don’t plan to fail, they fail to plan”.  Just like all things in life, you need to take some time up front to plan a strategy for the execution of tactics.  Your competition is smarter every year and they are making better content, so you have to make yours better than theirs.  Do this by include all related and relevant search terms in your content.  Answer all the questions a reader might have about the topic, service, product you are trying to rank.

 

Also see our article on How long does it take for SEO to work?

The post SEO Keyword Research Strategies for 2019 appeared first on SEO Digital Group.

SEO Strategies & Trends in 2018 – Keyword Research

The world of search marketing and optimization is changing every day.  So we wanted to pull together our opinions on trends, tactics and strategies for SEO in 2018.

Let’s start with what I call Evergreen strategies.  Strategies that will never get old or outdated and have stood the test of time.

Keyword Research

Every quality search optimization and marketing campaign needs to start with an in-depth keyword research session.  Start with what you believe is the top keyword for the service or product you are trying to rank.  This would be the head or primary keyword.

In our case, we are trying to rank for SEO related keywords.  We would start with the primary keyword “SEO”.  If you are a plumber, you might start searching “plumber” or “plumbing services”.

I start my keyword research with Google Trends.

  1. Type in your primary keyword into the search bar on the Google Trends page.
  2. Select the location of the search traffic.  It defaults to worldwide.  I refine to United States.
  3. Pick the time frame.  i usually leave on past 12 months, but for local or low volume trends I increase to 5 years
  4. Scroll down to the bottom right section of the results.  You will see a box for related queries.
  5. It defaults to rising, but I usually choose top.
  6. Related queries are the first batch of keywords you want to grab. There are 25 suggestions.
  7. You should use the option to download to csv file.

seo keyword research - google trends

 

Next I’ll use a regular Google search.  I noticed one related keyword in trends was “seo services“.  I’ll start with that term.

Once you start typing your search google gives you suggested or related terms dropping down below.  Make note, and type them into the csv file from your trends research.

Perform the search, then scroll to the bottom of the google results page.  You will notice “searches related to…”  Copy these suggested terms into your sheet as well.

Repeat this process by clicking on some of the suggested topics/keyword phrases.  These suggestions are great for new page ideas, but most importantly blog content ideas to write about as supporting pages for your main keywords.  I selected “seo services for small business” and here are the continued suggestions.

related search phrases

Continue to extend the search terms and gather more phrases.  Populate your keyword spreadsheet with all the data you want to load in it.

I use a few other services to enhance this process and hopefully generate dozens or hundreds of possible keyword phrases.  These are free:

Google Adwords Keyword Planner

Ubersuggest.io

Google Search Console

Source Here: SEO Strategies & Trends in 2018 – Keyword Research

2018 Digital Marketing To Do List

It’s a new year and the world around us changes evermore rapidly when it comes to keeping up with marketing trends and technology for your business.

We break down the top items you’ll need to focus on right now to improve your top line revenue this year.

 

1. Goals – Have a Purpose

 

This is the #1 area where most businesses fail in their marketing efforts.  It’s like driving your car with no destination in mind.  It’s sounds silly, but a majority of businesses are not planning properly and setting goals, then tracking their progress towards the goals.

I’m not just talking about top line revenue goals like, “We need to gross $3 million this year.”  Yes, that’s a goal and it’s a great start, but how are you going to get there?  Especially if you only did $2 million in 2016?

So where can you improve?

Can we set specific goals to grow the business?

Improve marketing and lead generation?  Expand into a new business line?  Target an additional industry with our service offerings?

Invest in Facebook Ads or Adwords campaigns for targeted marketing audiences?

 

2.  Tracking and Return on Investment (ROI)

 

What is a lead worth to your business?  What is the life time value of your customers?

You learned to set your goals above.  Now let’s run programs to meet those goals and track which pieces of the programs are getting the best results, for a profit.
If you can see through analytics that spending $10 on a pay per click ad with Facebook generated $200 in business for you, how much would you continue to spend on that Facebook ad?  The answer is “All of it until you are sold out!”  Because it’s working, you can see it in the tracking, so scale it up.  All digital marketing has the ability to be tracked down to the goal you want to achieve.

We all have those moments when we fell for the salesman/woman and bought the ad we maybe shouldn’t have.  Maybe it was $500, or $1000 or $5000.  Only to think later, “Did I get any increase in business from that ad.”  The sad thing is most likely NO.  So let’s stop wasting money on things we can’t track for ROI.

Old school ad formats are dying for a reason.  They can’t be tracked and linked to your goals (above).  Newspaper = dead.  Radio = no results (people can’t take action).  Billboard = your ego (wanting the see your business name when you drive down the street).

Which nets you the most leads or sales?  Paid Search/Adwords? Facebook posts?  A Facebook ad?  Google searches (SEO)?  Instagram posts?

Do you even include a trackable link in your posts or ads?

Setting up the tracking takes some knowledge and experience.  So you can google search how to do it and learn over the next few months how to set up your ROI metrics, or higher a pro to do it right and get things tracking within a week.

DYI with Google Analytics and this Campaign URL builder tool.

 

 

3.  Mobile first!

 

Google and all your customers now think and act on mobile first.  The majority of your customers are on mobile devices all day versus desktops.  Google knows this and split their index into mobile and desktop search results.  They are putting priority on mobile first.  If your website is not mobile friendly, you are going to plummet in search results on mobile phones in 2017.  Get a mobile responsive WordPress website designed.

Is your website mobile friendly?  Test it with Google’s Mobile-Friendly Testing Tool

Next Steps

These three tips sound simple but there is one HUGE problem.  Your time!

It might be best to shop around to some agencies who know what they are doing.  Most can do this for less than the price of an entry level marketing hire and net you 10 times the results.   Just make sure they are focused on results for your specific goals.  You want to hold everyone accountable to meet your marketing plan.  Remember the agency needs to show ROI too!   It takes some time to get up and running.  There is a lot of up front work to just set the systems in place before they start generating sales.  Know the investment is worth it and give it time to work.

Contact us and we’ll analyze your business to give you suggestions

Fill out my online form.

var r17sdqe11jpg67l;(function(d, t) {
var s = d.createElement(t), options = {
‘userName’:’seodigitalgroup’,
‘formHash’:’r17sdqe11jpg67l’,
‘autoResize’:true,
‘height’:’657′,
‘async’:true,
‘host’:’wufoo.com’,
‘header’:’show’,
‘ssl’:true};
s.src = (‘https:’ == d.location.protocol ? ‘https://’ : ‘http://’) + ‘www.wufoo.com/scripts/embed/form.js’;
s.onload = s.onreadystatechange = function() {
var rs = this.readyState; if (rs) if (rs != ‘complete’) if (rs != ‘loaded’) return;
try { r17sdqe11jpg67l = new WufooForm();r17sdqe11jpg67l.initialize(options);r17sdqe11jpg67l.display(); } catch (e) {}};
var scr = d.getElementsByTagName(t)[0], par = scr.parentNode; par.insertBefore(s, scr);
})(document, ‘script’);

Article Source Here: 2018 Digital Marketing To Do List