SEO Strategies & Trends in 2018 – Keyword Research

The world of search marketing and optimization is changing every day.  So we wanted to pull together our opinions on trends, tactics and strategies for SEO in 2018.

Let’s start with what I call Evergreen strategies.  Strategies that will never get old or outdated and have stood the test of time.

Keyword Research

Every quality search optimization and marketing campaign needs to start with an in-depth keyword research session.  Start with what you believe is the top keyword for the service or product you are trying to rank.  This would be the head or primary keyword.

In our case, we are trying to rank for SEO related keywords.  We would start with the primary keyword “SEO”.  If you are a plumber, you might start searching “plumber” or “plumbing services”.

I start my keyword research with Google Trends.

  1. Type in your primary keyword into the search bar on the Google Trends page.
  2. Select the location of the search traffic.  It defaults to worldwide.  I refine to United States.
  3. Pick the time frame.  i usually leave on past 12 months, but for local or low volume trends I increase to 5 years
  4. Scroll down to the bottom right section of the results.  You will see a box for related queries.
  5. It defaults to rising, but I usually choose top.
  6. Related queries are the first batch of keywords you want to grab. There are 25 suggestions.
  7. You should use the option to download to csv file.

seo keyword research - google trends

 

Next I’ll use a regular Google search.  I noticed one related keyword in trends was “seo services“.  I’ll start with that term.

Once you start typing your search google gives you suggested or related terms dropping down below.  Make note, and type them into the csv file from your trends research.

Perform the search, then scroll to the bottom of the google results page.  You will notice “searches related to…”  Copy these suggested terms into your sheet as well.

Repeat this process by clicking on some of the suggested topics/keyword phrases.  These suggestions are great for new page ideas, but most importantly blog content ideas to write about as supporting pages for your main keywords.  I selected “seo services for small business” and here are the continued suggestions.

related search phrases

Continue to extend the search terms and gather more phrases.  Populate your keyword spreadsheet with all the data you want to load in it.

I use a few other services to enhance this process and hopefully generate dozens or hundreds of possible keyword phrases.  These are free:

Google Adwords Keyword Planner

Ubersuggest.io

Google Search Console

Source Here: SEO Strategies & Trends in 2018 – Keyword Research

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2018 Digital Marketing To Do List

It’s a new year and the world around us changes evermore rapidly when it comes to keeping up with marketing trends and technology for your business.

We break down the top items you’ll need to focus on right now to improve your top line revenue this year.

 

1. Goals – Have a Purpose

 

This is the #1 area where most businesses fail in their marketing efforts.  It’s like driving your car with no destination in mind.  It’s sounds silly, but a majority of businesses are not planning properly and setting goals, then tracking their progress towards the goals.

I’m not just talking about top line revenue goals like, “We need to gross $3 million this year.”  Yes, that’s a goal and it’s a great start, but how are you going to get there?  Especially if you only did $2 million in 2016?

So where can you improve?

Can we set specific goals to grow the business?

Improve marketing and lead generation?  Expand into a new business line?  Target an additional industry with our service offerings?

Invest in Facebook Ads or Adwords campaigns for targeted marketing audiences?

 

2.  Tracking and Return on Investment (ROI)

 

What is a lead worth to your business?  What is the life time value of your customers?

You learned to set your goals above.  Now let’s run programs to meet those goals and track which pieces of the programs are getting the best results, for a profit.
If you can see through analytics that spending $10 on a pay per click ad with Facebook generated $200 in business for you, how much would you continue to spend on that Facebook ad?  The answer is “All of it until you are sold out!”  Because it’s working, you can see it in the tracking, so scale it up.  All digital marketing has the ability to be tracked down to the goal you want to achieve.

We all have those moments when we fell for the salesman/woman and bought the ad we maybe shouldn’t have.  Maybe it was $500, or $1000 or $5000.  Only to think later, “Did I get any increase in business from that ad.”  The sad thing is most likely NO.  So let’s stop wasting money on things we can’t track for ROI.

Old school ad formats are dying for a reason.  They can’t be tracked and linked to your goals (above).  Newspaper = dead.  Radio = no results (people can’t take action).  Billboard = your ego (wanting the see your business name when you drive down the street).

Which nets you the most leads or sales?  Paid Search/Adwords? Facebook posts?  A Facebook ad?  Google searches (SEO)?  Instagram posts?

Do you even include a trackable link in your posts or ads?

Setting up the tracking takes some knowledge and experience.  So you can google search how to do it and learn over the next few months how to set up your ROI metrics, or higher a pro to do it right and get things tracking within a week.

DYI with Google Analytics and this Campaign URL builder tool.

 

 

3.  Mobile first!

 

Google and all your customers now think and act on mobile first.  The majority of your customers are on mobile devices all day versus desktops.  Google knows this and split their index into mobile and desktop search results.  They are putting priority on mobile first.  If your website is not mobile friendly, you are going to plummet in search results on mobile phones in 2017.  Get a mobile responsive WordPress website designed.

Is your website mobile friendly?  Test it with Google’s Mobile-Friendly Testing Tool

Next Steps

These three tips sound simple but there is one HUGE problem.  Your time!

It might be best to shop around to some agencies who know what they are doing.  Most can do this for less than the price of an entry level marketing hire and net you 10 times the results.   Just make sure they are focused on results for your specific goals.  You want to hold everyone accountable to meet your marketing plan.  Remember the agency needs to show ROI too!   It takes some time to get up and running.  There is a lot of up front work to just set the systems in place before they start generating sales.  Know the investment is worth it and give it time to work.

Contact us and we’ll analyze your business to give you suggestions

Fill out my online form.

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Article Source Here: 2018 Digital Marketing To Do List

Best free citation websites for local search google maps optimization

One of the first things we do for our clients is check their footprint with citation websites and directories for business listings.  This low hanging fruit is one of the primary drivers behind Google Maps listing results and it helps with organic search.

The basics behind the formula are spreading your business NAP (Name, Address, Phone Number) and website to reputable local listing websites.

We have compiled a list of the best free citation websites to post your local business info and earn better results in the google map results.

There are many more citation sites available, but they mostly all require payment or are difficult to post a listing.

For the full list of citation sites go to this page and download the spreadsheet

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